VTG Snowline Snow Lion Berkeley Camping Mummy Sleeping Bag 82 Goose Fill 1970s

  
Excellent example of early 70s outdoor gear quality and innovation. Made by Snowline (later became Snow Lion- see history below). Super puffy (not stored in a small stuff sack). Very warm and well made. No issues - no holes, no tears, no smells. Comes with small stuff sack. Original name of company was "Snowline, " but it turned out that Eddie Bauer had a problem with that since he already had products a line of sleeping bags? A "Cease and Desist" order came down. The Company's catalog designer Alan LaPointe remembers, I was charged with the challenge of quickly coming up with a new corporate name. After days of brainstorming I came up with Snowlion. It sure sounded the same which helped a little in the awkward transition. But it also opened up new graphic possibilities which I worked on and eventually designed the company's familar double-cat-head design logo and logo type.

We used the logo on everything: product labels, magazine ads, stationary, catalogs, banners, convention display booth graphics, etc. " Thus the founders of "Snowlion chose a sound-alike name and were able to keep the customer base that they had begun to build. For a time in the early 1970s this Bay Area gear company was HOT, highly-respected and very innovative.